Search Engine Optimization (SEO) is the art and science of enhancing a website’s visibility on search engines like Google. By utilizing various on-page and off-page optimization techniques, SEO aims to improve a website’s ranking in search results for relevant keywords. This increase in visibility translates to higher organic traffic, greater brand exposure, and improved chances of attracting potential customers. A well-executed SEO strategy helps businesses connect with their target audience, build credibility, and stay competitive in the digital landscape. With continuous monitoring and refinement, SEO ensures a strong online presence and sustainable growth for websites.